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Our Approach

Agile + Lean + Design Thinking

We are contrarians. We are driven by passion to find elegant design solution. Our approach help deliver quick results, lowers program risk, and builds stronger relations on the way. We achieve this by deploying smaller and more efficient team, lean thinking and iterative design practice for sustainable business results. This helps our customers save money, reduce waste, continuous learning and enormous satisfaction across the team, stakeholders and the end customers. 

GUIDING PRINCIPLES

Open & Entrepreunerial

We exhibit qualities that drive the organizations to adopt the bedrock principle of delivering continuous, sustainable and quality work product.

Through open and transparent conversations we learn quickly and take calculated risks. We encourage taking risks and not be fearful from failure.

End-to-End Thinking & Iterative Dev.

We frame vision of the problem and nudge your team on the right course.

We bring proven Designers’ toolkit to the rest of your product team. We share insights with your team much earlier in the process

Focused on Results & Learning

We focus on the actual experience, rather then deliverables. We create minimum viable solution and determine their validity.

We make your team more productive by combining Lean UX with Agile Scrum Framework and recommend the necessary organizational shifts to integrate Lean UX

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... WE HELP BUILD

Diversity

Creativity

Customer Focus

We love playbook.cio.gov

FRAMEWORK

Methods

Design thinking
Agile Development
Wholistic perspective
Design toolkit
Modern Technology Standards

Culture

Collaborative, cross-functional
Problems (not features) focused team
Outcomes, not contract
Inclusive - designers and non designers
Business value at the core of delivery
Multi-desciplinary & Diverse

Team

Self sufficient & empowered
Shared understanding
Permission to fail
Small, Dedicated, Driven
Geographically Dispersed

Approach-Framework-1

METHODOLOGY

Discovery

We develop a foundation of end-to-end thinking and mutual understanding by learning about your business, the broader industry, people and circumstances that are driving the vision.

RESULTS

User Segments, Archtypes & Goals
End-to-End Vision, Idea, Concepts

Define

We articulate key audience segments, their goals, end-to-end journey and pain-points. Aligning business goals with your Audience’s goal creates clear objectives that serve as strategic guide post.

RESULTS

Persona, Usage Scenarios, Information Architecture, Branding & Identity
Roadmap, Plan, Goals, Backlog, Prototypes, Technology Stack

Design

We establish creative direction and collaborate with diverse teams to help develop design specification. He help engineering with development support and business with validating it from their audiences

RESULTS

Design Standards, Specification, Style Guide, Wireframes and Design Documents

Development

This stage infuses life into the designs by building the actual experience by using the actual technology standards. To ensure quality delivery we invite actual users to test our design concepts through qualitative and quantitative means.

RESULTS

Front End Development, Integration, HTML/CSS specification
Product Marketing Readiness

Deploy

The fun really begins when the product comes to real life. We measure the effectiveness of the results against the initial objectives and gather data to develop case for the next iteration based on business values.

RESULTS

Reporting, Preparation of Enhancements,
User Satisfaction & Analytics