Services

User Experience Strategy

Market Research, User Segments & Persona development, Conceptual Modelling, Vision and Roadmaping. Most of the well design product fail, due to lack of a coherent strategy. This involves establishing the belief system within a team, creating a champion within leadership, and providing a compelling vision and roadmap for success.

Creative Direction

digital and print media

Ideation on product concepts, branding and product identity. Creative direction includes all the media - web, mobile, print. Creative direction includes all the media - web, mobile, print. Creative direction includes all the media - web, mobile, print.

Consultant

Design & marketing

Design, Architecture, Research or Online Marketing. Ideation on product concepts, branding and product identity. Creative direction includes all the media - web, mobile, print. Creative direction includes all the media - web, mobile, print. Creative direction includes all the media - web, mobile, print.

From Twitter

Showcase 2008-12

User Experience Strategist

I have spent over two decades advicing some of the biggest corporate names with my expertise in user experience, but I constantly believe that it's the new problems, or a the new ideas outside my current domain, which needs to be discovered by design thinking, motivates me.

There is a compelling demand for thinking which combines engineering, Design led thinking, and a business strategy mindset. However it is rare to find all this in one person - there are abondance of Designers, Technologists, and Business Analysts who fail to unify the products features with its branding needs. But I bring design, engineering and business sensitivities to creatively solve the business problems and deliver successful digital brands.

I have strong roots in Design, Engineering and Business. I completed my engineering schooling from prestigious National Institute of Technology, Allahabad, India. I later went to the best Indian Design School for Masters in Design, from IIT Bombay, India. I have also recently completed MBA from R. H. Smith School of Business, UMD, Maryland. I use my education alongwith hands on skills and uncommon intuitions to help businesses realize their vision and the promises to their customers. My work has brought new ideas, and launched new companies.

I have delivered not only the end products and services, but also championed the processes and cultural transformation in bigger organizations. I have done this by working very closely with Marketing, Business Strategy, Technology organizations while working hands in hands with worlds best consulting and creative firms.

Contact Me

I will feel delighted to hear from you regarding work prospects, opportinities for collaborations or any friendly advices. Please don't hessitate to drop me a line if you need my services, partner for any gig, or have comments on anything.

Fairfax, VA
4586, Kieland Ridge Road
Firfax, VA
22030
United States