Alexander Street – Product Catalog & Corporate Website

Alexander Street is a premiere academic content provider to Academic & Digital Public Libraries. It has one of the largest collection of Liberal Arts and Business content. It delivers video, audio, text, documents, books and various other type of content to it’s audience. Alexander Street’s website was one of the source for outreach, education and lead generation. With the successful start of redesign of ASP’s platform, the next goal for the business was to use it’s corporate website for lead generation, educate prospects about it rich product offering, and establish a rich credibility for the company.

This corporate website caters to various customer segments including Academics, Public Libraries and Government Sector. It is developed using latest Drupal CMS, and includes over 1200 pages.


At the beginning of the redesign that website used to deliver 1-2 leads per day. After the launch of new website incoming leads have jumped to 20-30 per day. There have been several factors that helped this engagement, but the easy to navigate and rich content has raised the appeal and has helped drove users engagement to a new height.

  • Marketing Strategy
  • UX Design
  • Project Management
  • CMS Development
  • System Integration
  • Training & Support
  • UX Strategy & Architect
  • Information Architecture & Taxonomy
  • Corporate Identity & Branding
  • Visual Design & UI Development
  • Drupal — System Design & Development
  • System Integration — Product Catalog, Search APIs, Google, Salesforce Integration
  • Project Management
  • Marketing Strategy
  • Concept Development
  • End-to-end UX Design
  • Complete Solution Development (with Drupal)
  • System Integration with internal tools / Services
  • Training & Support