Alexander Street is a premiere academic content provider to Academic & Digital Public Libraries. It has one of the largest collection of Liberal Arts and Business content. It delivers video, audio, text, documents, books and various other type of content to it’s audience. Alexander Street’s website was one of the source for outreach, education and lead generation. With the successful start of redesign of ASP’s platform, the next goal for the business was to use it’s corporate website for lead generation, educate prospects about it rich product offering, and establish a rich credibility for the company.