Duration: 2009 – 2013
World Bank is one of the largest, most influential, diverse group for global development economics. Their tagline — “knowledge of the world” imbibes their most recent aspirations. In 2007, they were severely criticized for not doing enough for sharing the knowledge about global development economics. This led to a new era to transform Bank’s web and communication architecture with focus on improved user experience and new content strategy.
Prady played an important role in materializing World Bank’s vision for the new world. He played key role in shaping the vision, setting up multi-year program for meeting the program objectives and leading the key functions of new platform development. As an Advisor and User Experience lead Prady played a pivotal role during his 4 years tenure during this transformation.
As an ace information architect, and a leading proponent of User Experience methodology for digital transformation, this project offered some of the best and complex problems to Prady.
There couldn’t have been any better project for an Information Architect & a Content Strategist than The World Bank’s transformation. At least in 2008, when it was first started.
To be continued…